The Story Behind HAGS Artisan Shaving Products
Dimitrios Charokopos: Founder & Artisan
Dimitrios Charokopos, the founder and creative force behind HAGS Artisan Shaving Products, was born on May 9, 1989, in Fremont, California, USA. Later, he moved to Greece with his family, where his passions and artistic influences took shape.
From a young age, music was his primary passion. A skilled guitarist and multi-instrumentalist, he dedicated much of his early life to performing and composing music in various bands. Alongside music, he developed a deep appreciation for horror films—particularly 1980s cult classics and psychological thrillers. His fascination with the genre began at the age of five after watching Michael Jackson’s Thriller music video on MTV, sparking a lifelong interest in horror cinema and grotesque art.
Dimitrios’ artistic influences extend beyond film. His love for grotesque art—encompassing paintings, movies, music, and theater—plays a significant role in his branding and product design. Each HAGS product label reflects his unique artistic vision, blending dark aesthetics with creative storytelling.
Beyond his work in men’s grooming, Dimitrios also has a passion for craftsmanship, particularly in building handcrafted guitars and basses.
The Birth of HAGS Artisan Shaving Products
The inspiration for HAGS came unexpectedly in 2020 during the COVID-19 lockdown. After years of sporting facial hair, Dimitrios decided to shave. However, using a commercial foam and a standard five-blade razor led to an unpleasant experience—irritation, discomfort, and an unsatisfactory shave.
Determined to find a better solution, he delved into traditional wet shaving, researching extensively and experimenting with various products. As his interest grew, he was inspired to create his own shaving soap. The journey wasn’t easy; it required extensive research, experimentation, and continuous refinement.
With a meticulous approach, Dimitrios dedicated himself to perfecting high-quality shaving formulas, ensuring they delivered both performance and skincare benefits. His relentless pursuit of excellence and innovation ultimately led to the launch of HAGS Artisan Shaving Products.
A Growing Global Presence
What started as a personal endeavor quickly evolved into a thriving brand. Today, HAGS Artisan Shaving Products is recognized in the global wet-shaving and men’s grooming markets. With a commitment to craftsmanship and quality, the brand has established a strong presence, with its products now available in over thirty specialty grooming stores worldwide.
At HAGS, every product reflects Dimitrios’ passion for artistry, tradition, and innovation—redefining men’s grooming for those who appreciate the perfect blend of performance and creativity.