About Us

Dimitrios Charokopos, founder and the artist of HAGS Artisan Shaving Products, was born on May 9, 1989, in Fremont, California, United States. After several years, he moved to Greece with his family.

His main passion has always been playing the guitar and other instruments. His passion was to participate in musical bands that composed and performed music.

He is a horror movie fan, especially of 80s cult horror and psychological horror films. When he was five years old, he saw Michael Jackson’s Thriller music video on MTV and developed a fascination in horror films. Also, he is an enthusiast of grotesque art, including paintings, movies, music, and theatrical performances. That style of art, along with his music, influences how he labels each product.

Dimitrios has worked in a variety of jobs and businesses during his early years. His second love, aside from making men’s grooming products, was and continues to build handcrafted guitars and basses.


He had the opportunity to shave for the first time in years in 2020, during the COVID-19 lockdown. That didn’t go well because he wasn’t familiar with traditional wet shaving and used foam and a standard 5-blade razor. His face was a mess after that. He began researching on the Internet and discovered that traditional shaving is on another level. After researching and purchasing several kinds, he came up with the idea to make his own shaving soap. It was not easy at first. Keeping his eyes and mind open, he researched and taught how to make good quality shaving products.

Step by step, he was constantly tweaking his formulas before launching his own brand, pushing himself by making them stand out in the wet shaving community.

After four years, HAGS Artisan Shaving Products has established a strong presence in the men’s grooming and wet-shaving markets, with products available in twenty wet-shaving and grooming stores worldwide.