THE STORY BEHIND HAGS
Art first. Performance always.
Born from a passion for creativity and a search for a better shave. HAGS brings together unconventional artistic expression, traditional wet shaving and performance-focused craftsmanship.
DISCOVER OUR STORY
More than a shaving product. A meeting point between artistic expression, thoughtful formulation and the pleasure of traditional wet shaving.
01 / THE FOUNDER
The mind behind the madness.
Music, cinema, craftsmanship and an unconventional creative vision. The influences that shaped HAGS.
FOUNDER & ARTISAN
Dimitrios Charokopos.
Born in Fremont, California, in 1989, Dimitrios Charokopos later moved to Greece with his family, where his creative interests and artistic influences continued to develop.
Music was his first great passion. As a guitarist and multi-instrumentalist, he spent much of his early life performing, composing and creating music with different bands.
His creativity has always extended beyond music. From horror cinema and grotesque visual art to building handcrafted guitars and basses, Dimitrios has been drawn to the process of creating something with its own distinctive character.
These influences became part of the creative foundation of HAGS, shaping a brand where artistic direction and product development belong to the same creative process.
2020.
THE YEAR IT ALL BEGANOne bad shave. An entirely new direction.
During the COVID-19 lockdown in 2020, after years of wearing facial hair, Dimitrios decided to shave.
The result was far from ideal. A commercial shaving foam and a standard five-blade razor left him with irritation and discomfort, prompting him to reconsider his entire shaving routine.
That disappointing shave became the starting point for HAGS.
He began exploring traditional wet shaving, researching different products, techniques and ingredients. What started as a search for a more comfortable shave soon developed into a fascination with shaving soap formulation.
Curiosity turned into experimentation. Dimitrios began developing his own shaving soap, spending countless hours researching, testing, reformulating and refining his approach.
His objective was to bring together a comfortable, performance-focused shaving experience with the kind of distinctive visual identity that reflected his artistic interests.
HAGS Artisan Shaving Products was born from that process.
03 / THE HAGS APPROACH
Different by design. Driven by performance.
Three elements shape the character of every HAGS release: artistic identity, thoughtful formulation and craftsmanship.
Art without convention.
Inspired by music, film, unconventional imagery and creative storytelling, each HAGS release has its own visual character. The artwork is part of the experience, not simply decoration on the packaging.
Formulas with purpose.
We develop our shaving formulations with attention to lather structure, glide, cushioning and post-shave comfort. The shaving experience matters just as much as the artwork that introduces each release.
Made with intention.
Small-batch craftsmanship remains central to our approach. From experimenting with ingredients to refining each formula, our focus is on thoughtful details and a consistent shaving experience.
04 / HAGS WORLDWIDE
From Greece. To the world.
What began as a personal exploration of traditional wet shaving has developed into an independent grooming brand with an international community.
Today, HAGS products are available through specialist shaving and grooming retailers across the world. Our retail partners connect HAGS with customers who share an appreciation for craftsmanship, distinctive design and the traditional wet-shaving experience.
FIND HAGS WORLDWIDE